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E-commerce Launch Checklist

🛒 E-commerce Business Launch Checklist

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🏗️ Step 1: Foundation & Platform Setup

Choose niche or product type Conduct market & competitor research Choose your e-commerce platform (Shopify, WooCommerce, etc.) Purchase domain and secure hosting (if needed) Set up store with template/theme

📦 Step 2: Product Preparation

Source or create products (dropship, print-on-demand, own inventory) Take high-quality product photos Write SEO-friendly product descriptions Set pricing and create variants Add minimum 5-10 products to store

💳 Step 3: Payments & Checkout

Set up payment gateway (Stripe, PayPal, etc.) Add shipping methods and rates Create return, refund, and privacy policy Test checkout process end-to-end

🧰 Step 4: Store Essentials

Add homepage, about, FAQ, and contact pages Add logo, favicon, and brand colors Optimize mobile responsiveness Set up email signup (popup or footer) Install analytics and tracking pixels

📈 Step 5: Marketing & Launch

Create email welcome & abandoned cart flows Launch Facebook/Instagram/Google ads Run influencer outreach or partnerships Post teaser content on social media Launch with early bird offer or free shipping

🔁 Step 6: Post-Launch Optimization

Track first-week analytics and conversions Collect customer reviews/testimonials Improve product pages based on feedback Scale winning ad campaigns Add upsells, bundles, or loyalty system